ABOUT ME
Welcome! My name is Ian Hulme, your personal Swim Coach committed to helping you unlock your full potential!
With over a decade of experience coaching elite swimmers and guiding athletes to success at national and international levels, I am passionate about helping swimmers of all ages and abilities achieve their full potential. As the former Head Coach of Loughborough University's prestigious swim program and a former Great Britain team athlete, I have been immersed in high performance environments for over 20 years and bring a coaching philosophy rooted in excellence, collaboration, and personal growth.
My approach is simple: build a culture of high performance that shapes not just athletes, but individuals. Whether you’re looking to improve your technique, build endurance, or train for competitive success, my bespoke coaching platform is designed to meet your unique needs. From first-time swimmers to international competitors, I tailor every training plan to help you achieve your goals.

I have had the privilege of personally coaching athletes to remarkable success on the world stage, with achievements spanning the World Championships, European Championships, Commonwealth Games, and Olympic Games. Under my guidance, swimmers have set world records, become world champions and earned a wealth of international medals. Yet beyond these accolades, I am deeply committed to each athlete’s personal journey - cultivating resilience, belief, confidence, and an enduring passion for the sport. Highlights of my coaching achievements include:
​1 x World Record
2 x European Records
17 x World Championship Medals
32 x European Medals
3 x World University Games Medals
2 x Commonwealth Medals
4 x Pan American Games Medals
25 x National Records
I am also proud to say that I have been a National Coach at every major competition including the Olympic Games, World Championships, European Championships and Commonwealth Games.
WHY CHOOSE MY COACHING?
Personalised Training
Tailored programs based on your individual needs, strengths, and aspirations.
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Proven Success
Extensive experience coaching athletes to world-class achievements and personal bests.
​​Holistic Development
I focus on building both technical excellence and the mental skills needed for sustained growth.
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If you’re ready to dive in and transform your swimming journey, I’m here to help you every step of the way. Reach out today to discover how we can work together to unlock your potential and reach new heights in your swimming career!
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